10
Brand identity & photography
Visual Identity, Product & Portrait Photos
Brand identities and original product and portrait photography, so a site does not have to rely on stock images.
schematic / lensbrand-and-photography
01
Context
A new site is only as convincing as what goes on it. Many businesses have no consistent logo, colours or type, and no photos of their own products or people.
02
Approach
Identity first: logo, colour palette, typography and simple usage rules that work on the web, in print and on social media. Then photography planned for the site itself — product shots on consistent backgrounds and portraits in a matching style, edited and exported for fast loading.
03
Outcome
A consistent, recognisable brand and authentic images that build more trust than stock photos.
Next case
11 — Business analysis & documentation